منابع مشابه
Green Purchase Behavior–A Conceptual Framework of Socially Conscious Consumer Behavior
Today’s consumers are more aware of the environmental issues caused by heavy industrialization. They demand eco friendly products which will reduce the damages caused by industrialization. They are interested in buying eco friendly products and willing to pay more (Consumers who care). The willingness to pay more on eco-friendly products differs among demographic groups. This difference is caus...
متن کاملE-Commerce Profitability & Consumer Purchase Behavior
Consumers often evaluate alternatives differently based on whether they are performing the search online, or offline physically in a store. Information is available more systematically online for consumers to evaluate thus enabling them to rate each and every feature of the product. However, certain attributes (such as size) are difficult to judge without the physical inspection of the product ...
متن کاملTopic Tracking Model for Analyzing Consumer Purchase Behavior
We propose a new topic model for tracking timevarying consumer purchase behavior, in which consumer interests and item trends change over time. The proposed model can adaptively track changes in interests and trends based on current purchase logs and previously estimated interests and trends. The online nature of the proposed method means we do not need to store past data for current inferences...
متن کاملThe Effect of Deal Knowledge on Consumer Purchase Behavior
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متن کاملEffect of Online Reviews on Consumer Purchase Behavior
In order to understand the effect of online reviews on consumer purchase behavior, more than 400 Taobao shops’ online reviews are collected. Based on S-O-R model (Stimulus-Organism-Response Model), this paper studies the influence on consumer purchase behavior according to online reviews of experience goods from a new perspective of consumer learning. Using SPSS 19.0 software for data analysis ...
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ژورنال
عنوان ژورنال: International Journal of Marketing Research Innovation
سال: 2020
ISSN: 2576-4098,2576-4101
DOI: 10.46281/ijmri.v4i1.493